![]() The number of Pinners who have engaged with shoppable Product Pins has increased by 44% year-over-year, and total traffic to retailers has increased by 2.3x year-over-year. People come to Pinterest with an intent to plan and purchase. “By uploading their catalog feed, merchants make it possible for people to discover and save their products and buy directly from their website. The App also adds a Shop tab in the merchant's Pinterest profile, which increases the chances of customers discovering products when visiting their profile. This is great news for the over 1 million merchants on Shopify as it provides an easier way to reach over 360 million Pinterest users. The old version of the app allowed shop owners to create ads but the new app simplifies the integration and also includes organic listings. This will help expose the products to a gigantic potential new audience. This app is the only connection you need between your Shopify Store and your Pinterest profile. No more messing about with code or extra development. Shopify store owners and marketers will now be able to upload their complete catalog into Pinterest, as shoppable Pins. Pinterest released info on the new app on where it listed exciting features that will be great news for merchants. Turning your Shopify products into shoppable pins is going to be a lot easier going forward.
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